Privacy Policy
The Alexander Estate (“we”, “us”, or “our”) respects your right to privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information in compliance with the General Data Protection Regulation (GDPR) and South Africa’s Protection of Personal Information Act (POPIA).
1. What Information We Collect
We may collect the following categories of personal information:
Identity & Contact Information: Name, email address, phone number, physical
address, ID/passport number.
Booking Details: Reservation dates, guest preferences, dietary or accessibility
needs.
Payment Details: Credit card or bank information for processing payments.
Technical Data: IP address, browser type, and website usage (via cookies).
Sensitive Data: Health or accessibility information provided voluntarily to
enhance your experience.
2. How We Use Your Information
We use your information to:
Confirm and manage bookings or purchases.
Provide personalized service and hospitality during your stay.
Respond to inquiries or service requests.
Comply with legal and financial obligations.
Improve our website and offerings.
Send marketing communications, where you have opted in.
3. Legal Basis for Processing
We only process your personal information when we have a lawful basis to do so,
including:
Contractual necessity – e.g., to fulfil your booking.
Legal obligation – to comply with regulatory requirements.
Legitimate interest – to improve our services and ensure security.
Consent – when required for marketing or sensitive data.
You may withdraw consent at any time by contacting us.
4. Sharing Your Information
We may share your data with trusted third parties, including:
Booking and payment service providers.
IT and website support providers.
Regulatory authorities, if legally required.
All partners are contractually bound to handle your information securely and
lawfully.
5. International Transfers
Where we transfer personal data outside of South Africa or the European
Economic Area, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses approved under GDPR.
Data processing agreements aligned with POPIA.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes
described in this policy, or as required by law (e.g., tax or audit requirements).
7. Your Rights
Under GDPR and POPIA, you have the right to:
Access and request a copy of your personal data.
Correct or update inaccurate information.
Request deletion of your data (“right to be forgotten”).
Object to or restrict certain types of processing.
Lodge a complaint with the relevant data protection authority.
To exercise these rights, please contact us at:
privacy@alexanderestate.com
8. Cookies
We use cookies and similar technologies to improve your browsing experience,
understand website usage, and support marketing. You can manage cookie
settings in your browser.
9. Changes to This Policy
We may update this policy from time to time. The latest version will always be
available on our website. Material changes will be communicated where
appropriate.