The Alexander Estate

Our History

A legacy rooted in land, love, and lasting vision.

The story of The Alexander Estate is one of resilience, family, and rediscovery – transforming from humble beginnings into a world-class estate and vineyard. It starts with one man’s dream and evolves through generations, shaped by the landscape, inspired by memories, and brought to life through bold imagination.

Nestled in an Amphitheatre of Mountains

Where heritage meets nature in timeless harmony.

Located in the breathtaking Noordhoek amphitheatre, the original family farm once served as a peaceful oasis brimming with life, laughter, and hard work. Although the farmhouse no longer stands, its spirit continues to thrive, revived through a new vision and reimagined in stone and vine. A soulful estate, reborn to redefine luxury

Our history

Honouring the Past while Shaping a Remarkable Future.

Today, The Alexander Estate serves as a tribute to its origins, celebrating the unique characteristics of the Cape, family heritage, and a commitment to refined hospitality. Having reunited with the land after many decades, the estate beautifully blends old-world charm with contemporary elegance, inviting guests to become part of its story.

1960

Realising The Dream

Alexander Moir, a Capetonian boilermaker, risks his retirement fund to buy Good Hope Farm to pursue his dream of a tranquil farm life. He transforms it into a thriving homestead where his daughter Bronwyn grows up surrounded by nature and animals. Though new to farming, Alexander’s determination sets the foundation for a lasting legacy.
1961-1969

Defining Heritage

Alexander pours himself into the farm, navigating weather and market challenges. It becomes a backdrop for Bronwyn’s vibrant childhood. But rising financial pressures force him to sell, causing him to say a bittersweet farewell to his cherished farm.
1970

A New Chapter

After the sale, Alexander settles into a simpler life as Bronwyn welcomes her son, Stephen, into the world. Growing up nearby, Stephen absorbs the stories of the farm and its legacy, a symbol of resilience and dreams pursued.
1996-2000

Diverging Paths

The land is reborn as Cape Point Vineyards, earning praise for the wines grown from the land. Meanwhile, Stephen moves to London, starting a family of his own and his career in consulting, continuing the Moir family legacy of ambition and adaptability.
2009

Entrepreneurial Spirit

Amidst the global financial crisis backdrop, Stephen risks his life savings to start Elixirr, his own management consulting firm. Against all odds, the firm thrives across three continents, echoing his grandfather’s resilience and grit.
2020-2021

Legacy Restored

After 10 years of hard graft, Stephen spearheads the UK’s first IPO post-COVID, listing Elixirr on the London Stock Exchange. This success enables Stephen to return to Good Hope Farm, buying back the old Manor House where his mother grew up, reuniting the family with Alexander’s dream after a 50-year hiatus.
2022-2023

Defining a New Vision

Stephen and his team acquire more land at the farm to build toward a new future, bringing in expert winemakers and laying plans for a luxury estate. Construction of The Alexander Estate begins, laying fresh foundations to continue Alexander’s legacy with a fresh and innovative vision.
2024

Transformation Begins

With the old Manor House demolished, construction begins on the estate’s new landmarks. The Cellarmaster’s Deck is completed, offering breathtaking views of the vineyards and the ocean, serving as a testament to the family’s connection to the land.
2025 & Beyond

A New Generation

In 2025, The Alexander Manor House and The Owner’s Vineyard Villa open their doors. Designed to honour the past while embracing exclusive hospitality, they mark the beginning of a new era deeply rooted in the spirit of Good Hope Farm and Alexander Moir’s legacy.

Explore Our Estate and the Terroir We Call Home

Where land, sea, and story shape every vine.

Beneath the protective branches of ancient oaks and ocean-kissed mountains, The Alexander Estate flourishes in one of the Cape’s most distinctive wine-growing regions. Discover how our unique terroir inspires not only our wines, but every aspect of the estate experience.

Explore the Estate

Book Your Stay at The Alexander Estate

Join us at one of Cape Town's most magical stays.

Experience a luxurious getaway where the mountains meet the sea. Whether you’re enjoying a glass of wine on a private deck or exploring lush vineyards, The Alexander Estate promises an unforgettable escape. With world-class suites, stunning views, and warm hospitality, your stay is part of a legacy built on care, heritage, and indulgence in every detail.

Book your Stay

Get in Touch

Your unforgettable stay starts with a conversation…

Whether you are planning your visit, enquiring about a special event, or simply curious to learn more about our estate, our team is here to assist you every step of the way. Reach out using the form or contact details below, and we will get back to you promptly.

Book your StayContact Us
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